Choosing the right markets | Supporting exporters | NatWest

Choosing the right markets

Deciding which markets to export to is essential

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New customers

To discuss your unique banking needs, please call SolutionsLine on:

0345 303 0077 
Text Relay 18001 0800 210 0235


Mon to Fri 9am-5pm (excl. public holidays)
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Existing customers

Please contact your relationship manager.

Choosing the correct region is vital to the success of your exporting ambitions.

 

Europe

Brexit has caused some uncertainty between the UK and EU countries and this is  certainly due to  continue  in the short term. However, the proximity of the region and scale of the market means Europe is always likely to remain an important market for UK businesses. 

When considering this region, understanding the most suitable country is important as the breadth of the region means  differing economies across the zone. Growth in larger member states is expected to be low whilst emerging markets in Eastern Europe are expected to grow at a slightly faster pace.

Americas

The Americas present a diverse and varied market opportunity and should be researched thoroughly on a local level  in order to understand where the greatest opportunity lies.

USA – The size and broad sector base provides plenty of opportunities, however exporters face tough competition to export to the United States. It can be helpful to research the country as the sum of a number of smaller semi-autonomous markets rather than  as one large entity. 

Canada – The country is rich in natural resources and strong across mining and energy. It also has a  well developed clinical research infrastructure and strong biotechnology sector. It is also  a centre of scientific discovery. 

Latin America – Whilst under challenging economic conditions, this region possesses great potential as an export market. A strong consumer and industrial base in countries like Brazil, Argentina and Mexico has enabled strong UK export performance in Pharmaceuticals, machinery and beverages. 

Asia Pacific

Asia is the fastest growing economic region in the world. China  economic growth is slowing due to government initiatives to encourage domestic consumption but growth is still higher than most countries and is an attractive prospect for UK business. 

The increase of  middle class in the region has increased demand for consumer goods and other market sector opportunities include education, military equipment, renewable energy and ICT. 

Middle East and North Africa

Growing development and prosperity in the region, despite much turmoil means there is opportunity for exporters. An economy dominated by oil often means you may need to focus on oil exporting states. You will find  these areas demonstrate  growing population- figures and large  investments in  infrastructure which presents new opportunities.

Sub-Saharan Africa

A relatively poor region but prospects are now  positive after a period of slower growth. Growing prosperity is likely to mean increased demand for imports. There are challenges in doing business within parts of Africa but infrastructure, energy, water and sanitation, agriculture and education are just some of the areas where opportunities could arise and successes could be had.

South Africa is a vibrant economy and the Department of International Trade has identified that key opportunities lie in areas such as agri-technology, advanced engineering and design, construction, rail, chemicals, mining, education, healthcare and financial services. 

External resources

Further help with exporting

The DiT secure UK and global prosperity by promoting and financing international trade and investment, and championing free trade.

Thousands of businesses have increased their sales, growth and stability by selling overseas. Explore the potential of exporting with guidance, services and support from the Department for International Trade.

Get in touch

 

New customers

To discuss your unique banking needs, please call SolutionsLine on:

0345 303 0077 
Text Relay 18001 0800 210 0235


Mon to Fri 9am-5pm (excl. public holidays)
Calls may be recorded.

Existing customers

Please contact your relationship manager.

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