Consideration and careful planning help no end when growing your business, says James Hind, founder of car review aggregator carwow.co.uk.
"From the beginning, we knew that the success of the site was dependent on getting the product right for individual sub-markets first,” he says. “While we could have launched all manufacturers at once, we knew that this could have had a negative impact on our attempts to scale if there were any teething issues."
"So, we launched Volkswagen first, sold 400 of them and got that working smoothly over a year. Once visitors could use the platform without any signs of a glitch, we launched Audi and nearly doubled the volume of sales within a few months. We kept this progressive rollout approach going until we had all of the brands on the site that we were aiming for.”