The openness and popularity of Twitter means that competition for the attention of customers can be fierce. Small businesses and start-ups must truly engage with the digital community that Twitter offers in order to stand out from the crowd.
“Twitter is faster paced than any other major social media platform,” says Jesse Norton, head of creative at content and communications agency Flibl. “Success comes from offering up content that’s relevant, interesting and fresh – which can certainly be a challenge in just 140 characters!”
To stand out from the crowd:
- Plan carefully
- Interact with existing communities - be open to engaging with other companies alongside potential customers
- Show off your brand personality with creativity and flair