Tell people how you can help them. If they have an issue, and you have a solution, give them all of the information they need so that they can fully understand the benefits. Listen to people, appreciate what they are saying, and then respond accordingly.
Sometimes, it can be difficult to articulate exactly what you offer. If this is the case, why not show your customers? Creating a video or infographic can be the best way of getting your message across, and can help to explain complicated or confusing topics in a way that is easy to digest.
Remember that social media is an extension of your overall brand, it's a way to add value to your business. By providing people with information, updates and content that they find genuinely useful, you will position your business not only as a brand worthy of trust, but as a business that can provide a dependable and reliable service.